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Building responsible communities through waste segregation, recycling innovation, and public participation.
To create a cleaner, healthier India by eliminating unsafe waste practices and empowering every citizen to participate in responsible waste management.
Replace unsafe waste handling with hygienic and dignified systems.
Promote dry and wet waste separation in homes and public spaces.
Educate schools, institutions, and citizens on sustainable habits.
Encourage eco-friendly alternatives like stainless steel bins.
• Ajay Mehra has devoted his life to transforming the vision of Swachhata (Cleanliness) through innovation and inclusion, uplifting marginalized communities across India.
• Witnessing the harsh realities of manual scavenging and inadequate sanitation infrastructure inspired him to act beyond awareness — towards sustainable solutions.
• Through impactful films and campaigns aligned with Solid Waste Management (SWM) Rules, he strengthened Janbhagidari by engaging citizens in waste segregation.
🎯 This mission gave birth to SS Bin — stainless steel, dual-compartment bins that replace plastic and enable effective dry & wet waste segregation nationwide.
The untold story of India's unsung heroes fighting for dignity, health, and a cleaner tomorrow.
In the shadows of India's sanitation system lie thousands of workers who risk their lives daily, handling waste with bare hands in the most inhumane conditions.
Swachhta's Scavenger is more than a documentary—it's a call to action. It reveals the harsh reality of manual scavenging, a practice that persists despite being legally banned.
⚠️ Every year, lives are lost in septic tanks and sewers. Our mission is to end this tragedy through technology, education, and systemic change.
Workers face deadly infections, respiratory diseases, and toxic exposure without protective equipment.
Deep-rooted caste discrimination forces families into this occupation across generations.
Modern equipment and safe practices remain unavailable to those who need them most.
By connecting cleanliness with people's mindset and recognizing the efforts of safai karamcharis, we helped create a place in the public's heart for these unsung heroes.
The Sheetal Group, along with partners, has successfully delivered ambitious initiatives and many more projects to cities like Indore, Pune, and Mumbai.
Innovations such as Luminflex Lights—waste-powered roadside lights—are being developed under our initiatives. Be it new technology or modern waste disposal systems, we have made efforts that stand out.
Using coloured SS BINs made of steel, we now monitor cleanliness and safety through integrated camera/web technology. This idea was highly appreciated by people.
I earned recognition for dedicating entire departments to the cause. This work became my medium of selfless service, now honored as a Pride Day.
Real-time monitoring through web-enabled cameras ensuring accountability and safety.
Converting waste into renewable energy through innovative Luminflex technology.
Acting as "Chowkidar" with dedicated departments for systematic cleanliness management.
With passion rooted deep in my heart, I continued moving forward. Through Sheetal Group, I helped ignite the flame of Swachhata in Indore.
Collaborating with volunteer organizations and the Asian Development Bank (ADB), I was able to lead impactful projects across India.
To bring Swachhata into public consciousness, support from around 60 million people helped create a nationwide movement. This surge of Janbhagidari proved to be a milestone.
With Swachh Bharat Abhiyan, the campaign connected sanitation workers across India and now stands as an inspirational model. We established a platform for Swachhata that actively engages people.
Cleanliness is no longer just a duty—it's being embraced by citizens. We've ensured that product-based awareness reaches key urban zones and local communities.
A major milestone was advancing Janbhagidari, turning small-scale efforts into national movements.
Maintaining Swachhata at Massive Gatherings
During national events like Coldplay concerts (Ahmedabad & Mumbai), Zomaland, IPL, and other massive gatherings, my team played a crucial role in maintaining Swachhata.
Our Infinity Team consistently spread awareness about Swachhata Rules
Focusing on dry and wet waste separation at source
Ensuring clean and hygienic public spaces
Distribution of protective equipment in public areas
Contributing meaningfully to river conservation, driven by a deep sense of belonging
Supporting the sacred mission to restore the purity of River Ganga through community participation and sustainable practices.
Active involvement in rejuvenating River Yamuna, ensuring cleaner water and healthier ecosystems for communities.
The Zero Waste movement, founded by my wife Arti Mehra, was established to promote waste-free lifestyles.
Through teamwork and awareness films, we ensured Zero Waste became part of public consciousness.
From large events to river conservation, every action counts. Join us in creating a sustainable future.